Coin Lynk Case Study

The Product
Most entrepreneurs in the Caribbean have to wait weeks at time to receive payment from international clients. Coin Lynk aims to fix by providing a fast transfer of funds between the Caribbean and the world.  

Project Duration
January 2022- April 2022

The Problem
Entrepreneurs struggling to find ways to receive payment from international clients.

The Goal
​Design an app that makes money transfer quick and user friendly.

My Role 
UX Designer designing the app and testing it out as well. 

​My Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

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Summary
I conducted interviews and created empathy maps to understand the users needs. A primary user group consisted of working adults who have small businesses.
The group confirmed the issues found with the app. Its still not easy enough to use at first some of the directions aren’t clear. So there was a need to redo the design of the app.

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We designed people who we deemed would be the perfect user for the app. 
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User Journey Maps
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Starting The Designs

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Lo FI Prototypes

Creating a low fidelity prototype, I created the user flow for sending and requesting money. I was very bombastic with the options on the app at first. But then I decided to keep it a bit simpler later on. Thinking about the back end developer and how it would be for him. 
 Click Here to view the lo fi prototype.
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Refining the Designs

Hi Fidelity Prototypes

I added some more pages in the hi fidelity prototype mainly the bank transfer page as well as some more tabs at the base of each page
You can view the prototype Here

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Accessiblity Options

I would leave it to the dev team to install audio plugins for the visually impaired. 

Take Aways

Impact:
The app makes it easier to send and receive money for clients. One quote from a peer user was.
“I love how easy and and clear and legible the options are.”
What I learned:
The process of having an idea letting other people test and use the app was where the growth happened. I enjoyed the process of collaboration and learning when others helped out.

Thank You.